Square metal Coca-Cola fishtail electric wall clock by Pam Clock Co., New Rochelle, New York. White background, gold accents and black hands. Circa 1950s. Pam Illuminated Clock label verso. In 1893, Coca-Cola began advertising its products on clocks. In the 1930s, especially after WWII, they switched to cheaper, more reliable electric clocks. Pam Clock Co. is well known for band advertising on clocks. Dimensions: 15-1/4"h x 15-1/4"w x 4"d. Processing and shipping within the continental U.S $50 plus a 1.5% replacement cost insurance fee. Discounts given on combined lot shipping. Working as well as illuminating. Please see photos.